Skip to product information
1 of 7

Belma Kosmetik

Eiser Labs - Evox Organic Pure Botanical - Straightener Step 2 - Organic straightening, color protector, maximum straightness, cuticle treatment.

Eiser Labs - Evox Organic Pure Botanical - Straightener Step 2 - Organic straightening, color protector, maximum straightness, cuticle treatment.

Accés professionals →
Tax included. Shipping calculated at checkout.

Eiser labs-Evox organic pure botanic straightener step 2-Organic straightening, color protector, maximum straightness, cuticle treatment.


Format: 1000 ml

EVOX ORGANIC PURE was developed from the nanoparticles of natural acidic molecules, allowing them to penetrate deeper into the hair cortex. It helps form a protein structure in the hair, making the hair more structured and smooth. It can be used on all hair types, even chemically treated, helping in various situations such as: dryness, split ends, frizz or lack of shine.

Instructions for use:

1) Washing and preparation: wash hair with professional EVOX shampoo step 1 as many times as necessary to completely remove any residue, allowing the product to sit for 3 minutes during the last application. Rinse thoroughly without leaving any shampoo residue. Completely remove moisture with the dryer.

2) Application of the active ingredient: After separating the hair into quadrants, apply EVOX Pure Organic Professional Treatment strand by strand, half a centimeter from the scalp from root to tip. Gently massage and comb with a fine-toothed comb to distribute the product evenly. Wait 30 minutes.

3) Rinse: Rinse hair with water only, for approximately 1 minute until excess product is removed and dry completely.

4) Activation: Depending on the hair type, adjust the flat iron temperature (210° for very damaged hair, 220 for slightly damaged hair and 230 for natural hair). Straighten taking strands of approximately one cm, on completely dry hair 7 or more times until perfect hair straightening and intense shine is achieved. If possible, it is not necessary to wash the hair immediately. Wash your hair the next day. Use EVOX Home Care products to improve the maintenance of Evox Botanique straightening. Professional use

Beware of yellowing in blonde hair; it is recommended to add 1 drop of lilac pigment for every 20 grams of product.

What is formaldehyde-free straightening and its maintenance?

There are several types of hair straightening.

The most common are Brazilian and Japanese straightening.

Both techniques use powerful chemicals to achieve flawless straightening.

However, many of these products contain toxic substances.

Our products are based exclusively on natural ingredients, thus avoiding any side effects.

So, if you want to have straightened hair, choose the right products and technique.

Formaldehyde, from its original name formaldehyde, is also known as methanal or formaldehyde.

This product is still too present in our daily lives without us knowing it.

Originally used as a skin preservative, embalming mummies, as a food preservative, as a fixative, it is also found in food products, cleaning products, DIY products, dental products, nail polishes, cigarettes, hair products, etc.

Unfortunately, the list is very long for a carcinogenic product classified in category 1 for its danger to humans and nature.

Once we know about formalin, what does it do in Brazilian straightening?


Formalin will coat the hair and waterproof it.

Waterproofing the hair fiber will make the hair look healthy.

However, in reality, waterproofed hair is hair that stops hydrating and ends up breaking like glass. In addition to the fact that during application, the hairdresser and the client are exposed to the risks and harmful effects of formalin (by inhalation, nasopharyngeal cancer and through the skin, other types of cancer), formalin also poses a real danger to the environment.

Since formalin is strictly prohibited in hair products, it is replaced by its cousin glyoxylic acid (which, by the way, is much less effective, because it dries out sensitized hair and does not adhere very well to resistant hair), which is therefore equally harmful to health.


Unfortunately, some unscrupulous Brazilian straightening manufacturers continue to add formaldehyde to the composition of their straighteners to make the result look more beautiful on the hair, but risking the health of customers.

To find out if the straightening contains formalin, simply blow air from the bottle into your eye.

If you feel itching and burning, there is a 99% chance that this straightening contains formalin.

Using Evox Vegan straightening is a guarantee of quality for health and for the straightening result.

View full details