Eiser Lab - Evox Progressive Vegan and Organic Hair Straightener, Made in USA, Keratin, with Evoxin plant polyphenol particles extracted from green tea that straightens hair in one step, contains no harmful chemicals, lasts up to 5 months

Format: 60 ml + free shampoo and maintenance mask.

Achieve at home a perfect straightening treatment that is just as effective as one done by professionals, providing hydration, softness and shine to the hair.

Suitable for wavy, frizzy or curly hair.

All the ingredients that make it up are of high quality, without harmful chemicals, sulfates, parabens or formaldehyde.

Formulated with Evoxin plant polyphenol nonparticles extracted from green tea.

EVOX is a softening and smoothing treatment with tannin and argan oil.

Ideal for voluminous and very curly hair, it lasts for 4 to 5 months.

Evox smoothing organic shampoo easy to use and apply in one step.

Do you want to have smooth and shiny hair?

Main active ingredients:

Tannic acid

Wheat starch

Aloe extract

Application method:

1- Wet the hair with water and remove the excess with a towel until it is 80% dry

2- Apply EVOX smoothing shampoo (40 ml for medium hair and 60 ml for long hair) all over the hair and massage until you get a lather and then comb.

3. Leave on for 25-40 minutes depending on the curl type. Rinse well with water (water only).

4- Dry completely with a hairdryer and iron thin strands an average of 6-7 passes.

Ironing tips:

Iron thin strands of hair slowly and continuously.

Fine and dyed hair 190ºC

Medium hair 210ºC

Thick hair 230ºC.

If in any area the hair has not turned out as desired, simply apply the shampoo, leave it on for 20 minutes, rinse with water, dry and straighten in thin and even strands.

Use Evox shampoo and Evox mask for daily maintenance.

EVOX organic straightening: is a treatment that straightens hair, restores shine and hydration, and eliminates split ends, leaving it restructured and smooth.

How does it work?

Through Evoxin plant polyphenol nanoparticles extracted from green tea.

Evoxin particles manage to penetrate the hair cuticle barrier, after being washed with a highly anionic shampoo, and enter the cortex.

The electrostatically charged particles are attracted to the proteins in the hair cortex, forming a new protein complex. It does not alter the internal structure of the hair, leaving it more manageable, shiny, silky, and strong with a natural appearance. Compatible with all chemical treatments, including blonde hair. Contains no formaldehyde or derivatives.

Made in USA

It does not contain chemical agents harmful to health.

What is formaldehyde-free hair straightening and how does it need to be maintained?

There are several types of hair straightening.

The most common are Brazilian and Japanese straightening treatments.

Both techniques use powerful chemicals to achieve flawless straightening.

However, many of these products contain toxic substances.

Our products are based on exclusively natural ingredients, thus avoiding any side effects.

So, if you want to have straightened hair, choose the right products and technique.

Formaldehyde, originally known as formalin, is also known as methanal or formaldehyde.

This product is still too present in our daily lives without us even realizing it.

Originally used as a skin preservative, mummification, food preservative, and fixative, it is also found in food products, cleaning products, DIY products, dental products, nail polishes, cigarettes, hair products, etc.

Unfortunately, the list is very long for a carcinogenic product classified in category 1 for its danger to humans and nature.

Once we know about formalin, what does it do in Brazilian straightening?

The formalin will coat the hair and make it waterproof.

Waterproofing the hair fiber will make the hair look healthy.

In reality, hair treated with a waterproofing agent stops absorbing moisture and ends up breaking like glass. Besides the fact that during application, both the hairdresser and the client are exposed to the risks and harmful effects of formaldehyde (nasopharyngeal cancer through inhalation and other types of cancer through skin contact), formaldehyde also poses a real danger to the environment.

Since formaldehyde is strictly prohibited in hair products, it is replaced by its cousin glyoxylic acid (which, by the way, is much less effective because it dries out sensitized hair and does not adhere very well to resistant hair), which is therefore equally harmful to health.

Unfortunately, some unscrupulous Brazilian manufacturers of hair straightening treatments continue to add formaldehyde to the composition of their straightening products to make the result look nicer on the hair, but putting the health of customers at risk.

To find out if the hair straightening treatment contains formaldehyde, simply blow air from the bottle onto your eye.

If you feel itching and burning, there is a 99% chance that this straightening treatment contains formaldehyde.

Using Vegan Evox straightening treatment guarantees quality for your health and for the straightening result.